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Moshi Monsters get promo at McDonald's. |
According to the article, "Mind Candy has joined forces with McDonald's to launch a new North American Happy Meal promo for Moshi Monsters. The promo will run from December 14 through January 10, and participating restaurants will provide one of eight Moshi Monsters toy characters, including a new mystery Moshling, with every Happy Meal. Popular characters Katsuma, Poppet and Iggy will be offered while supplies last. Each toy also comes with a free three-day membership to MoshiMonsters.com." To promote the Moshi Monsters, McDonald's uses a full marketing campaign with television advertising, in-restaurant merchandising at more than 14,000 locations, custom packaging and online presence at happymeal.com. There are 70 million registered users in 150 territories worldwide. I, personally, never heard of Moshi Monsters. It has been a while since I've had a happy meal. This may or may not be a good idea to attract young children. It's hard to tell. We'll see what happens during the holiday season.
- Hanli Tjahyono