McDonalds Marketing and Advertising
McDonald's has dedicated a specific team to focus on both Marketing and Advertising. Its seems they have divided this subject into three different categories being Current Promotions, McDonald's Collectors and Happy Meals. Next time you go to McDonald's, keep the information provided in consideration and tell me what you think!
Current Promotions:
It appears that McDonald's is currently focusing on promoting their McCafe portion of their Menu. In my opinion, they are promoting this because of the hot summer we are going through. I would personally drink the Frozen Strawberry Lemonade from noon to the evening and the Frappe Chocolate Chip in the evening or early morning. Many people are comparing the Frappe to the Starbucks Frappuccino. I have had both and they are very similar in taste, size but differ in price. The Frozen Strawberry Lemonade is good and refreshing but its not something I would enjoy in the evening.
McDonald's Collectors:
McDonald's hold many events for customers who collect items from McDonald's like cups, monopoly boards, t-shirts etc. The next convention will be located at Hilton Garden Hotel located in Perrysburg/Toledo, Ohio (6165 Levis Commons Blvd Perrysburg, Ohio) for the dates of May 17th and 18th, 2013
Happy Meals:
McDonald's is adapting to the "Healthier Choice" and what they did was enlisted a team of moms from across the country to help make the Happy Meal better and more nutrients. McDonald's quality and standards are among the highest in the restaurant industry.
-Ricky Madrigal
MKT450
Team GRH
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