October Blues...

After decades of increasing profits and revenue, McDonald's missed the mark on October.  The reason the mark was missed was because there were less Saturday's (busiest time for them) and after four years... they're competition made a little impact.  Its not the end of the world, but i guess it doesn't look very good on the "bottom line."  With the amount of cash McDonald's is generating, i don't think they should make such a big deal about 1 month.

Ricky Madrigal
TEAM GRH

Link: http://articles.chicagotribune.com/2012-12-10/news/chi-mcdonalds-arches-still-golden-20121210_1_mcdonald-food-industry-global-brand