MONOPOPLY RETURNS TO McDONALDS

Image taken from justforgamer.com

         The Monopoly Game at McDonalds is an annual sweepstakes that has been successful in continuing for many years. Monopoly at McDonald's offers big prizes that are worth up to a million dollars. Each prize is won through game pieces that are placed on a food item or online. THERE IS NO PURCHASE NESSECARY. The grand prize is one million dollars in addition to many other cash prizes, as well as free McDonald’s food, electronics, coupons for stores, and much more.

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          Moreover, McDonalds is faced with the challenge of keeping the tradition of monopoly developed by Hasbro and keeping the buzz going for this campaign. For example, in 2004, McDonalds introduced an online game that gave in-store players a “Second Chance to Win.” In 2006, McDonalds switched from offering merchandise prizes to emphasizing cash winnings. as a result, in each of the last three years, October sales jumped 5% to 6% each year.

McDonald's research suggests that customers who didn't join the game in the first two weeks were less likely to play at all and another change was made. The $5 million grand   prize offered in 2006 was replaced with four weekly grand prizes of $1 million.

Today Click Here for Official Game Rules and Prizes!!!!!!!! The rules to play this game change depending on the data acquired from prior years. IT’S SIMPLE

 Article Link: http://www.dmnews.com/mcdonalds-monopoly-push-uses-online-marketing-support/article/73714/

    

 -GwendolynSatchell