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Pumpkin Spice Latte
McDonald's ran a test of a Pumpkin Spice Latte in Alabama to create an expectation of possible buzz. McDonald's is in direct competition with Starbucks and Dunkin' with the introduction of the Pumpkin Spice Latte. Fortunately, McDonald's has an competitive advantage over both competitors because they are the CHEAPEST!!! McDonald's is able to maintain taste, quality, and brand esteem at lower price. Another advantage is busy MacDonald's consumers do not have to make MULTIPLE trips to different locations. Mom can have her Latte, Dad can have his burger and the kids are satisfied with their Happy Meal which includes a toy and they NEVER have to step foot out of the car. HANDS DOWN McDonald's will totally dominate pumpkin latte experience between it two competitors.
_Gwendolyn Satchell
You made a good point, the entire family is taken care of at one establishment. Hmm.. I think I could go for a pumpkin Shake right about now.
ReplyDeleteChristopher Moore A.K.A ChrisPY MAC
I like that pumpkin spice is at mc donalds now one of my favorite drinks I'll be stopping by Mc donalds to try the new drink.
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