McRib is Back
Ricky Madrigal
TEAM GRH
MKT450
Link: http://www.scpr.org/blogs/news/2012/12/13/11530/mcrib-challenge-ls-best-bbq-vs-mcdonalds-pork-plan/
Friday, December 14, 2012
McRib is Back
Ricky Madrigal
TEAM GRH
MKT450
Link: http://www.scpr.org/blogs/news/2012/12/13/11530/mcrib-challenge-ls-best-bbq-vs-mcdonalds-pork-plan/
Pretzelnator
Pretzelnator
Trying to get the attention from the Germans... Try again. The Pretzelnator along with the new CBO burgers only rose by 2.5%In the article, it stated that they should drop the Pretzelnator and make something a little lighter with a think bread. Germans like to keep a certain figure and will cut corners where need be. There economic crisis isn't helping much either, but McDonald's ill get it right, I'm confident!
October Blues...
After decades of increasing profits and revenue, McDonald's missed the mark on October. The reason the mark was missed was because there were less Saturday's (busiest time for them) and after four years... they're competition made a little impact. Its not the end of the world, but i guess it doesn't look very good on the "bottom line." With the amount of cash McDonald's is generating, i don't think they should make such a big deal about 1 month.
Ricky Madrigal
TEAM GRH
Link: http://articles.chicagotribune.com/2012-12-10/news/chi-mcdonalds-arches-still-golden-20121210_1_mcdonald-food-industry-global-brand
$8.25 20 years later...
Minimum Wage after 20 Years
Tyree Johnson who is a McDonald's employee has worked for the company for 20 years is still earning only minimum wage. He's obviously received raises, but that's because minimum wage has gone up since he first started with McDonald's. He works at two different locations and still cannot complete 40 hours a week. This is absolutely depressing!
How can you work for a company who wont help you out financially? I think Jim Skinner (CEO) should go on Undercover Boss and have him roll up his sleeves and see how hard the work is. With that said, he should reconsider wages especially for an employee who's worked for the company for 20 years!
Ricky Madrigal
TEAM GRH
Link: http://now.msn.com/tyree-johnson-mcdonalds-employee-earns-minimum-wage-after-20-years-working-there
Monday, December 10, 2012
Celebrities Who Have Worked at McDonald's
How many celebrities do you know that have used to work for McDonald's? Check out the photo list below and see how many you got right.
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| Jay Leno |
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| Pink |
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| Rachael McAdams |
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| Shania Twain |
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| Sharon Stone |
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| Ronald McDonald |
It is a fact that McDonald's is one of the largest employers in the world. McDonald's estimates one in every eight Americans has worked at one of the chain's restaurants at some point in their life. They hire over a million workers each year in the United States alone. McDonald's employs over 761,000 people around the world with around 700,000 working domestically. Some of these celebrities have worked at McDonald's during their early years as high school of college students before they became famous. According to the article, "It is a popular place [for] high school and college students to work because of the flexible schedules, college scholarship opportunities and discounts on food." Statistically speaking, the fast food chain is in 11+ countries and sells over 75 burgers each second. That is like 68 million people eating at McDonald's each day. Imagine seeing one of these celebrities say, "Do you want fries with that?"
- Hanli Tjahyono
Sunday, December 9, 2012
Some McDonald's Asian Customers Don't Wait In Line For Food
| In Asia, a cyclist delivers McDonald's food to customers. |
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| Motorcycles are parked and ready for making deliveries. |
Things are getting a little more convenient in Asia. The McDonald's there "allows customers to order food with their mobile phones, or from street kiosks, so that customers have multiple options while on the go." The kiosks are available so customers don't have to wait in line. In the United States, people still have to walk or drive to the physical restaurant and wait in line to order and receive food. In Asia, McDonald's uses the slogan "If you can't come to us, we'll come to you." Just like how many pizza restaurants already provide delivery service, McDonald's in Asia are emulating the trend. However, don't expect to see any of this in America any time soon because McDonald's already invested in a huge drive-through infrastructure. It would be great if the McDonald's in America would do deliveries also. If it is possible in Asia, it should be possible in America. Anyway, it is always nice to stay at home and wait for the food to come to me. I like the convenience even if I have to tip the delivery boy.
Article link: http://www.businessinsider.com/why-mcdonalds-asian-customers-never-wait-on-line-while-americans-still-do-2012-12
- Hanli Tjahyono
Monday, November 26, 2012
Happy Meal Comes with Moshi Monsters
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| Moshi Monsters get promo at McDonald's. |
According to the article, "Mind Candy has joined forces with McDonald's to launch a new North American Happy Meal promo for Moshi Monsters. The promo will run from December 14 through January 10, and participating restaurants will provide one of eight Moshi Monsters toy characters, including a new mystery Moshling, with every Happy Meal. Popular characters Katsuma, Poppet and Iggy will be offered while supplies last. Each toy also comes with a free three-day membership to MoshiMonsters.com." To promote the Moshi Monsters, McDonald's uses a full marketing campaign with television advertising, in-restaurant merchandising at more than 14,000 locations, custom packaging and online presence at happymeal.com. There are 70 million registered users in 150 territories worldwide. I, personally, never heard of Moshi Monsters. It has been a while since I've had a happy meal. This may or may not be a good idea to attract young children. It's hard to tell. We'll see what happens during the holiday season.
- Hanli Tjahyono
5 Extra Value Meals Under $5
5 Under $5
Participating McDonald's restaurants across the New England and Albany area have added a new "5 Extra Value Meals Under $5" menu to the current existing McDonald's menu. this menu is more expensive and is not included where most "Value Meals" are located that are ranging in the one dollar section.
McDonald's is offering customers the bulk of their favorite meals like the Big Mac and Filet-O-Fish combinations which come with french fries and a soft drink for under $5.
The 5 Extra Value Meals Under $5 are:
For more information go to mcdonalds.com and search daily values and promotions. All images are taken from McDonalds' website.
-Gwendolyn Satchell
Participating McDonald's restaurants across the New England and Albany area have added a new "5 Extra Value Meals Under $5" menu to the current existing McDonald's menu. this menu is more expensive and is not included where most "Value Meals" are located that are ranging in the one dollar section.
McDonald's is offering customers the bulk of their favorite meals like the Big Mac and Filet-O-Fish combinations which come with french fries and a soft drink for under $5.
The 5 Extra Value Meals Under $5 are:
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Big Mac, medium fries, medium soft drink |
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| Quarter Pounder with Cheese, medium fries, medium soft drink |
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| Filet-O-Fish, medium fries, medium soft drink |
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| Filet-O-Fish, medium fries, medium soft drink |
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| Premium Crispy Chicken Classic |
For more information go to mcdonalds.com and search daily values and promotions. All images are taken from McDonalds' website.
-Gwendolyn Satchell
Tuesday, November 20, 2012
McDonald's USA President Steps Down
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| Jan Fields backed efforts to modernize McDonald's and make its food more healthful. |
The president of McDonald's USA is on her way out because of the intense competition and unfavorable financial problems. She has held this position for more than two years. She will be replaced by Jeff Stratton, currently McDonald's global chief restaurant officer. According to spokeswoman Lisa McComb, "The time was right for this leadership change, a business decision by our senior management team." The reason for her termination is because most industry analysts believe that "top management and directors had lost confidence in her ability to turn around the U.S. division of the world's biggest burger chain." Despite Fields's efforts to promote more healthful food, consumers' enthusiasm didn't last. Investors are aware of the chain's slumping profits, "which fell 3.5% in the third quarter, to $1.45 billion, and sank 4.5% the previous quarter compared with the same periods last year." Thirty-five years ago, Fields started out making French fries, then rose through the ranks and has been called "one of the world's most powerful women on lists compiled by Forbes, Fortune and other financial publications." Recently she was credited with "helping to expand McDonald's McCafe premium beverage menu, updating its restaurants, reworking the Happy Meal to be more healthful and disclosing calorie counts at the chain's 14,000 American outlets." I think it is unfortunate that Jan Fields has been fired. She did the best she could to make McDonald's the most innovative fast food chain in the world. However, the competition has been closing the gap and "there's much less differentiation for McDonald's." Things should get better though as the holidays are coming soon. All the advertisements on television are persuading people to get the dollar menu value items. The low prices should lure many customers in to try them out.
- Hanli Tjahyono
Tuesday, November 13, 2012
FEED THE FAMILY FOR LESS THAN $10
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| Image taken from Mcdonalds.com |
Using a strategic market strategy many McDonald's locations has decided to offer a promotional temporary deal on nuggets this deal includes TWENTY!!! pieces of nuggets for only $4.99. This is an incredible deal but wait, it get better.
For all of America's nugget lovers McDonald's has just introduced a whopping! 40 piece for only 8 bucks and 99 cents. Keep in in mind customers at participating locations can order any size soft drink or tea for just $1. Lastly whats a meal without the fries? NOTHING! when a value fry at every McDonald's is only $1.
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| Image taken from thehealthyboy.com |
I'm not sure if you guys did the math yet but, that's a whole meal for under ten bucks!! Click here to read about McDonald's delicious warm crispy nuggets.
Monday, November 12, 2012
Special Burgers in McDonald's Japan
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| These are the "Gracoro Burgers" in McDonald's Japan. |
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| This cross section of the burger is labelled in Japanese. |
While visiting to another country, such as Japan, you might encounter things that are different. Take the Gracoro Burger for instance. Instead of a meat patty, it has "a creamy gratin korokke filled with white sauce, shrimp, and macaroni." The buns, the breadcrumbs, the white sauce, and the macaroni all have flour in it. However, these burgers aren't exactly new. Just like the McRib sandwich in the United States, the Gracoro Burger comes around only during the winter seasons. I'm willing to try it out if given the chance. I wonder how big the size of the burger would be. I remember that Japan has smaller sizes of burgers, fries, and drinks when compared to the United States'. Anyway, the picture does look appetizing no matter what the size.
- Hanli Tjahyono
Tuesday, November 6, 2012
500k to help Sandy
500k to HELP SANDY
McDonalds announced they are contributing $500,000 to Hurricane Sandy via the Red Cross. This news is MAJOR considering how much the East Coast has been struggling. I actually have a friend of mine who was stuck there and couldnt fly back on time for his mothers birthday. McDonalds has yet again shown how adapting to situations and supporting by giving back to the people comes a long way. 500k is a lot of money regardless of how small or large a company may be but, its the principle behind it that counts. Kudos to McDonalds for helping out!
Ricky Madrigal
Team GRH
MKT450
McDonalds Finds A New Way To Celebrate This Holiday Season
This is a cherished annual event.
Each year, the McDonald’s Thanksgiving Parade features top marching bands from all over the country, including Georgia, Florida and Ohio. This event also includes Chicagoland’s best high school bands, featuring performances The Parade includes performers and special guests representing every part of the country including ANTM winner Jaslene Gonzalez.
The Parade was originally called the Christmas Caravan in the 1930’s. Back then it was created to help lift the spirits of residents suffering through the Great Depression. Since that time, it has developed into a full-scale spectacle that celebrates the holiday season. An attempt to boost Chicago’s economy has evolved into a cherished holiday tradition for Chicagoans and Americans alike.
Supporting sponsors of the McDonald’s Thanksgiving Parade include: McDonald's Owner Operators of Chicagoland and Northwest Indiana, Case New Holland, and MB Financial Bank.
McDonald’s Owner Operators of Chicagoland and Northwest Indiana represent more than 100 owner/operators and nearly 500 restaurants throughout the greater Chicagoland region. Clearly, this is alot of land to cover and alot of locations to service. MOCNI manages and facilitates all marketing, sports, community relations, educational and philanthropic programs throughout the region, and is responsible for implementing and maintaining consistency at every Chicagoland restaurant.
Regardless of the city or state McDonalds is around the way. I personally love this event because it started off as a campagin to help one issue and wound up helping another in a major way. The GREAT! part is this event is still alive and thriving and making thousands smile which mcdonalds is known best for! Theres no holiday that McDonalds team has not thought about which I agree is a major reason while McDonalds is highly profitable and marketable. They are branded 100% everywhere they want to be and more!!!!
Read more: http://chicago.broadwayworld.com/article/McDonalds-ThanksgivingParade##ixzz2BUmpgphK
-Gwendolyn Satchell
Monday, November 5, 2012
French Fries Frenzy at McDonald's in Japan
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| Kids having a "potato party" with a huge load of fries as others spectate. |
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| 60 fries containers were stacked up along with a little pink balloon that announced the effort to consume the fries. |
During October, McDonald's Japan has been doing a special sale: "all French fry sizes are 150 yen per order." This means that ordering large sized fries is now a bargain. Some people are taking advantage of this sale and held their own "potato party", in which they order a huge number of fries, and then "upload the images to Twitter or their own blogs." However, others are somewhat upset that not all of the fries will be eaten, which means wasted food. According to the article, "In Japan, you are expected to clean your plate. Not doing so is seen as wasteful. And being wasteful in Japan is a sign of bad manners." Anyway, for the group of kids who ordered sixty French fries, the eating went on for three hours while the adjacent walkway was packed with their friends who watched and took photos. Many criticized the "potato party" as being immature and impolite, since in Japan there are much higher expectations towards how people should act in public. I, personally, don't think it is such a big deal. In fact, I encourage the "potato party." I wonder if kids in the United States would do the same if there was a special sale of fries in American McDonald's restaurants. And if you can't finish all the fries, you can give them away to friends or take them home. Come to think of it, I would really enjoy participating in the party because I enjoy McDonald's French fries very much. I'll just need to bring a lot of ketchup.
Article link: http://kotaku.com/5955694/at-mcdonalds-in-japan-french-fries-are-causing-all-sorts-of-chaos
- Hanli Tjahyono
Tuesday, October 30, 2012
Spicing Up Your Holiday Season
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| Image taken from Brandeating.com |
Pumpkin Spice Latte
McDonald's ran a test of a Pumpkin Spice Latte in Alabama to create an expectation of possible buzz. McDonald's is in direct competition with Starbucks and Dunkin' with the introduction of the Pumpkin Spice Latte. Fortunately, McDonald's has an competitive advantage over both competitors because they are the CHEAPEST!!! McDonald's is able to maintain taste, quality, and brand esteem at lower price. Another advantage is busy MacDonald's consumers do not have to make MULTIPLE trips to different locations. Mom can have her Latte, Dad can have his burger and the kids are satisfied with their Happy Meal which includes a toy and they NEVER have to step foot out of the car. HANDS DOWN McDonald's will totally dominate pumpkin latte experience between it two competitors.
_Gwendolyn Satchell
Tis' the Season To Enjoy McDonalds Warm Holiday Pies
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| Image taken from brandeating.com |
Thier Sweet Holiday pie includes a baked sugar-cookie like pie crust with confetti sprinkles mixed in and a custard filling.
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| Image Taken from Justapinch.com |
McDonald's is aware that many people who are already health conscious and watching their wight are extremely sensitive during the Holiday season. In consideration of the health conscious consumer McDonald's has created a reduced-fat soft-serve ice cream with peppermint candy and mint syrup served only during this holiday season. GET YOUR SWEETS AND BE ABLE TO MAINTAIN YOUR FIGURE THIS SEASON #WINNING
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| Image taken from abcnews.go.com |
McDonald’s pie with a pumpkin filling
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| Image taken from Brandeatimg.com |
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| Image taken from brandeating.com |
Reduced-fat vanilla soft-serve ice cream with pumpkin syrup, whipped cream and a cherry
Hope you enjoy Americas favorite fast food restaurants specially created with the consumer in mind Holiday Menu Click here for more information on the new product sensations.
_Gwendolyn Satchell
Monday, October 29, 2012
How McDonald's Canada Makes their Fries
McDonald's Canada is revealing their methods of making the world's famous fries. The video shows the process "from the farm to all the way to the fryer." Along the way, Scott Gibson, manager of the company's supply chain, answers some of the customers' questions. The first question Gibson addresses is whether or not the potatoes used by the fast food restaurant are real. Angelo Levesque, a potato farmer, discusses how the potatoes are harvested and sorted at the farm. After that they are brought to McCain, the company's fries supplier, to be prepared before heading to restaurants. Mario Dupuis, production manager at McCain, explains that the fries are washed to remove the rocks and dirt and then put through a "peeling system." The fries are then washed in a textural solution to give it the "nice even coat we see in the restaurants." Ingredients are added to prevent the fries from greying or oxidizing. Afterwards, they are dried and fried for 45 to 60 seconds. Finally, they are frozen, packaged and shipped to restaurants. Once at the restaurants, the fries are deep-fried in 100 percent vegetable oil. They are salted with about 1 tablespoon of salt per four orders of medium fries. The fries are ready to serve at this point. The video goes though the process in detail. I find it quite entertaining and informative to watch. I am a loyal fan of McDonald's fries, so watching this video allows me to understand how they make the fries so tasty and addicting. I hope you guys enjoy watching.
Article link: http://abcnews.go.com/blogs/lifestyle/2012/10/mcdonalds-canada-reveals-how-they-make-famous-fries/
- Hanli Tjahyono
Tuesday, October 23, 2012
The McJordan Barbecue Sauce
| McJordan BBQ sauce has been around since 1992 and is finally being sold. |
Mort Bank, a man who used to own McDonald's restaurants in North Dakota, sold a 20-year-old container of McJordan barbecue sauce through eBay. He saved the gallon jug of sauce after selling his McDonald's restaurants. He told The Bismarck Tribune that it was in his basement and that he would look at it occasionally. It sold for $9,995 Monday night to a buyer from Chicago. According to Bank, "Michael Jordan was the first burger that was actually named after an individual, and it had cheese, bacon, barbecue sauce, and a couple other menu items." Who ever bought the barbecue sauce must have been a Bulls fan or a Michael Jordan fan. It probably won't be a good idea to open the jug and put it on some ribs or hamburger and eat it. He would most likely get sick. I wonder what it would taste like when it was made in 1992. I don't remember seeing an advertisement on the McJordan sauce during that year. It was quite an idea to combine arguably the best basketball player in the world with a McDonald's barbecue sauce.
Article link: http://www.cbsnews.com/8301-400_162-57534525/former-mcdonalds-restaurant-owner-sells-20-year-old-mcjordan-barbecue-sauce-for-$10000/
- Hanli Tjahyono
Angry Birds / McDonalds... legit?
McDonald's in China team up with Rovio for an Angry Birds themed location. This allows customers to play special games while in the restaurant. They have also hooked up with TBWA/Shanghai and TBWA Gamelab who have created special modes and free power-ups on their iOS devices.
Customers are given the opportunity to vote on a city to have an actual slingshot outside of that McDonald's. Talk about giving back to the people!!! They have been doing an amazing job getting the customers involved in decisions which helps market the company. I think it help because... If someone asks for you opinion, you are put in a position where you believe they care what you think and are interested in what you have to say. Whether or not you care its still nice to keep people involved. You'll be willing to go to McDonald's before jack in the box because they wanted your opinion.
Ricky Madrigal
MKT450
TEAM GRH
*** sub titles are shown for people like myself who do not understand the language ***
Tuesday, October 16, 2012
McDonald sues Milan for evection...
McDonald's sues Milan over eviction from Galleria
McDonald's has sued the city of Milan for 24 million Euros in damages over being kicked out of a tourist-packed shopping arcade, the Galleria Vittorio Emanuele II, after the U.S. fast food chain had rented the space for 20 years.
Its pretty obvious that McDonald's has been successful at that location and its a shame they were evicted because they want a second "PRADA" store to replace that location. Having someone rent a place for 20 years is pretty concrete and should have some sort of law protecting them. Nevertheless, they're renting.
McDonald's went out with a bang, as they served 5,000 free burgers, fries and drinks from NOON - 4PM earlier today. There's no better way to leave, but with a bang. Its unfortunate, but McDonald's made the best of it.
-Ricky Madrigal
MKT450
TEAM GRH
McDonalds Goes Green with McRecycle®
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| Image taken from georgetown.tas.gov.au |
McDonald's recognizes that being a
good global citizen means helping to maintain the earth that we all live on. McDonald's understands that the earth with not always be plentiful and bountiful. For this McDonald’s has made efforts to increase awareness of recycling in order to help sustain Earth. Their efforts reach from the
supply chain to their restaurants.
In order for the plan to take action materials used for packaging were processed and stripped of non-essential elements. Next, specially trained employees are to guarantee correct waste separation. this occurs inside of each restaurant. The waste is then compressed and finally collected by a recycling company.
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| Image taken from junkmailgemsblog.blogspot.com |
As a result 95 percent of the restaurant’s waste from the kitchen and from the dining room is being recycled. Only 5 percent goes to a landfill or the incinerator. Food waste is collected and composted. All used cooking oil is recycled into bio fuel for the company’s trucks. And there you have it America McDonald's is not wasting anything.
Lastly here's a comic to laugh about and remind you to Go Green and Recycle if major corporations can at least attempt to adapt this initiative so can we!
-Gwendolyn Satchell
Monday, October 15, 2012
The McRib Keeps Getting Yanked From the Menu
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| The McRib appears and disappears from the menu every year. |
It appears that the McRib sandwich is not popular enough to remain permanently on the McDonald's menu. According to the article, "The McRib, as everyone knows, is McDonald's weird, secret weapon. It comes and goes, seemingly at random, taunting the barbecue pork sandwich's famously rabid fans. Last year, the McRib dropped in the latter half of December, for instance." In my opinion, I think McRib is quite delectable. I would think that it should remain on the menu. The McRib sandwich consists of ribs, onions, pickles, and barbecue sauce in between two long sesame buns. I especially enjoy the barbecue sauce that comes with the sandwich. Like Christmas, "the McRib functions as 'a great piece of buzzy news that surprises and delights, late in the year on the marketing calendar.'" I guess it keeps customers anticipating the time when McRib will appear again. In that case, it could be a good marketing strategy.
- Hanli Tjahyono
Tuesday, October 9, 2012
McDonald's employees sue co-worker, alleging lottery fraud
Here is the story about a McDonalds worker who won the lotto in Maryland. It was about a year ago when it all happened and just today its being put out to the public. Read more on the link provided. I didnt understand why someone would not ask for a copy of the lotto tickets when purchased as a group, why no one demanded or forced her to give up the copies. Whenever i do something in a group, I always ask for a copy and even a signature incase things like this happen, with proof of this... none of this would have happened. Also, writing a check and writing a reason would help ensure what was purchased.
Ricky Madrigal
MKT450
TEAM GRH
Link:
http://www.foxnews.com/us/2012/10/09/mcdonald-employees-sue-co-worker-for-alleged-lotto-fraud/
Ronald McDonald Receives a New Toyota
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| Ronald McDonald jumps for joy over the donation of a Toyota Sienna minivan to the Ronald McDonald House of Southern New Jersey in Camden |
Ronald McDonald House of Southern New Jersey has received a Toyota Sienna as a gift from Holman Toyota of Mount Laurel, NJ. Toyota's "100 Cars for Good" program is a major philanthropic effort to give "new vehicles to 100 nonprofit organizations over the course of 100 days, based on votes from the public." Ronald McDonald Houses, a charity organization, provide a "home-away-from-home" for families that have children who are hospitalized, so that they could commute near by. According to the article, " this is the second year of the 100 Cars for Good program, which kicked off in May with applicants entering for a chance to win a new Toyota. Applications were reduced to 500 finalists and certified by an independent panel of judges. Then the finalists submitted online profiles to encourage friends and supporters to vote for them on the Toyota USA Facebook page, with five finalists up for consideration by the public each day." This is great news for the Ronald McDonald House of Southern New Jersey. They will "use their new Toyota to transport families staying at the House to hospitals in South Jersey, Philadelphia and the surrounding region for medical treatments their children are undergoing." The organization needs the new vehicle to do their important work. It creates a good reputation to the McDonald's Corporation. I'm glad they were considered by Toyota to be awarded a new minivan.
- Hanli Tjahyono
MONOPOPLY RETURNS TO McDONALDS
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| Image taken from justforgamer.com
The Monopoly Game at McDonalds is an annual
sweepstakes that has been successful in continuing for many years. Monopoly at
McDonald's offers big prizes that are worth up to a million dollars. Each prize
is won through game pieces that are placed on a food item or online. THERE IS
NO PURCHASE NESSECARY. The grand prize is one million dollars in addition to many
other cash prizes, as well as free McDonald’s food, electronics, coupons for
stores, and much more.
.
Moreover, McDonalds is faced with the challenge of keeping the tradition of
monopoly developed by Hasbro and keeping the buzz going for this campaign. For example,
in 2004, McDonalds introduced an online game that gave in-store players a
“Second Chance to Win.” In 2006, McDonalds switched from offering merchandise
prizes to emphasizing cash winnings. as a result, in each of the last three
years, October sales jumped 5% to 6% each year.
McDonald's research suggests that customers who didn't join the game in the
first two weeks were less likely to play at all and another change was made.
The $5 million grand prize offered in 2006 was replaced with four weekly grand
prizes of $1 million.
Today Click
Here for Official Game Rules and Prizes!!!!!!!! The rules to play this game
change depending on the data acquired from prior years. IT’S SIMPLE
|
-GwendolynSatchell
Monday, October 1, 2012
National Coffee Day, WTF?
Did you get YOUR FREE COFFEE?
Thats right America... FREE!
McDonald's participated in the National Coffee Day which was celebrated on september 29th and extended until the 30th. As long as McDonalds continue to be part of events like these and give back to the people they will continue to be nothing less than successful. Some may look at this as a LOSS and yes, technically it is. What people or the average individual fail to realize is that you have to spend some to make some. McDonalds is a reputable company and holds its reputation by doing things like this. McDonalds gave away FREE small Cafe's at 2 Midtown locations.
They just started with their whole Monopoly game again but not everyone plays the games yet... many take advantage of the prizes and giveaways they offer. McDonalds is always in the loop and will continue to because of their current marketing strategy. Great Job!
http://middletown-ct.patch.com/articles/free-cuppa-joe-stop-by-middletown-mcdonalds-for-mccafe
Ricky Madrigal
MKT450
TEAM GRH
The M Channel
| Do you want TV with those fries? |
| Customers tune in on the McDonald's channel while eating at the restaurant. |
McDonald's has created the M Channel for customers to watch at their restaurants. According to the article, "the channel's aim is to offer exclusive content to entertain customers. More ambitiously, it also intends to create promotional and sales opportunities for record companies and others who want to dive into McDonald's vast customer pool." This television program has the potential to be a "broadcast network with its own news, entertainment and sportscasts localized for cities and even neighborhoods." By watching the M channel, people can "get details on a featured electronic toy or be the first to download a music video." This marketing tool allows many companies to make their advertisements through this television channel. Not only is it to help make advertisements, "M Channel's goal is to target different audiences at different times of day and be so area-specific that a restaurant could show high school football game highlights to hometown fans." I believe McDonald's made a good move in creating a television channel. Loyal customers can be influenced by the televised marketing and feel connected to the community. I have yet to watch the channel, but I feel that it would be similar to the channel I would watch at Loker Student Union's food court. The university channel provides entertainment such as music videos, commercials, and news. I think the M channel would do the same except the target audience is not only college students, but everyone.
Article link: http://usatoday30.usatoday.com/money/business/story/2012/09/26/mcdonalds-asks-tv-with-those-french-fries/57846118/1
- Hanli Tjahyono
McDonald's Renovations: A New Look In Fast-Food Dining
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| Old exterior image taken from geyerdecoratingllc.com |
The multi-billion dollar renovation project is expected to include flat screens, half moon booths, more single person seating, a single exterior arch, and high bar tables amongst many other changes.
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| Renovated Look note the single arch image taken from greenbeanchicago.com |
According to Leah Goldman from Business Insider the exterior will be built using stone, porcelain tile or stucco and McDonald's will replace the bright red pointed roofs with flatter roofing.
The interior design will get rid of the classic bright reds and yellows customers are used to and feature a more muted, relaxing color scheme.
The lighting will be more contemporary, instead of bright fluorescent, and the seating is expected to be more comfortable.
Lastly, the dining area will be divided into separate rooms to accommodate needs. For example still including the children's play/party room plus television and internet rooms.
Here's a link to her article: http://www.businessinsider.com/remodeled-mcdonalds-photos-2011-5?op=1#ixzz285O8aP23
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| New Interior design note flat screens and personal seating image taken from timesunion.com |
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| image taken from Chicagotribune.com |
-Gwendolyn Satchell
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| image taken from chicagotribune.com |
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